Thursday, January 20

MARKETEERS PLAYING IT TOO SAFE IN CONSIDERING BLOGS

Here's an interesting column by Steve Rubel making the case for more endorsement deals for bloggers and along the lines of Hugh Hewitt's push (in his book BLOG, which I have reviewed and previously posted) for private industry to see the economic advantages in both establishing internal blogs, as well as utilizing the consultive services of bloggers. Both writers have a broader, more far-reaching view of what the blogosphere can become and its implications for both the private and public sectors.

A hat tip to my daughter-in-law Krissy for forwarding Mr. Rubel's column to me!